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Marketing knows it is creating value, but it is the CFO who controls the budget.

Overview

Case Study

PlanClear Sales PlanClear Sales

Value Creation in Marketing


(p)roblem

Value Creation from marketing is often long-term and not well understood in several organizations. It directly impacts demand and demand drives the future of a product.

Marketing executives have to struggle to get their budgets approved or convince rest of the company to invest in a brand.

(p)lanClear Solution

PlanClear enables the management teams to pinpoint the value derived from marketing initiatives and translate the value in specific dollar terms.

Focusing on both short-term and long-term metrics, PlanClear team can distill the real value creation and demonstrate to the stakeholders the real value created by Marketing.

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